Why free advertising is driving NZ to new heights
The rise of free advertising in New Zealand has seen the number of companies advertising in the New Zealand market soar.
New Zealand has the highest number of sites on the Internet per capita in the world, with a combined audience of over two billion people.
According to a report from Google Analytics, online advertising revenue grew at a double-digit pace in 2016, and the figure is expected to continue to increase in the coming years.
According in a blog post by the company, the online advertising market in New South Wales is now worth more than NZ$2.2 billion.
It is a major reason why the state is looking to develop a model of digital advertising that focuses on the people, rather than the brands, of New Zealand, Google said.
It said New Zealanders spend around $50 billion annually on advertising, with almost half of that spending going to brands.
The number of free online ads has increased rapidly since 2014, when a New Zealand government policy called the New Start program launched.
This has resulted in the rise of more than 70 new businesses in New England, which now account for more than half of the online ad market.
Google also reported that New Zealand’s number of advertising deals with online publishers grew from 4.3 million in 2014 to 17.2 million in 2016.
This number is likely to continue increasing as the country looks to compete with New York and California for the top spot in the global advertising market.