Why do you pay for free mobile ads?
Chattanooga, Tennessee (USA Today) Free mobile advertising isn’t cheap, but it’s a powerful marketing tool that helps advertisers reach consumers faster and more effectively.
Mobile advertising is a growing part of the ad ecosystem.
In 2018, according to the Interactive Advertising Bureau, ad spend was $3.7 billion across all of mobile media and the next three months, ad spending will top $5.5 billion.
While mobile ad spending is rising in 2018, there’s no reason to think it’s slowing down.
Mobile ad spending grew at an average rate of 3.3% from 2013 through 2018, said Mark Zandi, chief research analyst for Zandi Research.
That means ads are getting a little bit more expensive.
The average cost of a mobile ad now tops $30,000, up from $22,000 in 2013.
Mobile advertisers have an opportunity to make a lot more money from mobile ad spend than they would from traditional advertising, said Ben Stassen, vice president of ad strategy at the Interactive Ad Exchange, a trade group that represents ad providers.
Ad spend in 2018 grew at a rate of 1.9% per year, compared with 2.3%.
Stasset said the reason mobile ad companies are charging more is that consumers are spending more on mobile apps.
Stassen said mobile advertising can be an effective way to reach people with a range of interests.
Consumers have a variety of interests, from people who are looking for a quick, simple way to make their online purchases, to those who need information and support, and others who may want to be able to use a mobile device to help with their work.
Mobile ads are increasingly popular, Stasseth said, but they have their drawbacks.
The more people spend on mobile ads, the less they’re likely to use them.
Ad spending is higher than it was in 2013, and it tends to fluctuate during the year.
Stress also plays a role.
Ads that are targeted to particular demographics are less effective than ads that are more targeted to consumers who are younger and more likely to be female.
Mobile is still a relatively small part of ads spend.
Ad Spending by mobile devices is about 3% of total spending.
The Mobile Ad Industry Group, a group of leading ad industry players, last year launched a free mobile marketing tool.
This tool, called The Mobile Advertising Solution, allows advertisers to customize mobile ads with a variety, such as video and audio, with an opt-in option to accept or decline mobile advertising.
Advertisers are encouraged to sign up to the program to receive the free mobile ad tool.
The tool will be available to users in the United States, Canada, the U.K., Australia, Germany, Italy, Spain and Austria.
The ad spending by mobile advertisers in 2018 was up 10.5%, to $2.9 billion, according the industry group.
Mobile users spend more on their mobile devices than any other category, according a 2017 study by comScore.
In 2017, they spent $5 billion on mobile devices.
The U.S. spends $3 billion more on devices than all other nations combined.
Ad spending is expected to increase in 2018 as consumers get more comfortable with mobile advertising and advertisers become more aware of mobile advertising opportunities, Stassesen said.
Mobile Advertising Solutions will help advertisers understand how mobile ads work and will help them create effective mobile ads that work for the target audience, he said.