What you need to know about the new Free Ads ban
TAMPA — The Federal Communications Commission is ending a nationwide ban on free horse advertising that had been in place since 2012.
The FCC voted 3-2 Thursday to lift the ban on horse ads in national markets, meaning people can now see ads for free, regardless of whether they are running on local TV or radio.
The ban was in place for more than a year after a lawsuit was filed by the Humane Society of the United States that challenged the FCC’s decision to give blanket approval to a horse-centric television advertising program that includes advertisements for horse training and shows.
The Humane Society said it would no longer allow horse advertisements on national television and radio.
Under the FCC rule, local stations must give a reasonable explanation for why their advertising might be deemed offensive to people with disabilities or other vulnerable people.
That includes information about how horses are used for training, horse nutrition, and horse care.
The agency said it is removing the blanket approval for a program that allows people to watch free horse-related programs on local stations.
But it also said it will require local stations to consider the needs of people with physical or cognitive disabilities or people with other disabilities who cannot participate in horse-specific programming.
The rule also requires that people with mental health problems who are unable to watch horse-oriented programs be able to watch the same programs through the program’s remote viewing option.
The rule also prevents the FCC from allowing any program that requires a payment or payment-in-kind payment from going forward.
The decision will affect about 7 million Americans.
The federal government does not have to pay for programs that promote horse-based entertainment.