Free Ads Lest You Miss a Perfect Target

A little known but vital feature of the Google Ads API is that it allows publishers to use the ad network to offer free ads to their users.As a result, if you’re using Google’s ad network for ad targeting and you’re not paying for ads, you’re missing out on the benefits of the ad networks.To find out more about free […]

How to get around the new free advertising rules

Irish advertising companies have been forced to set up an online ad deal with Facebook to get through the transition.The rules, which came into force on January 1st, require companies to use an ad service and to comply with the company’s advertising guidelines.The agreement is worth €40,000 per advertiser per month and is subject to the advertiser’s approval.It also requires […]

Why are some games not free?

We’ve been here before, but now we know why some games aren’t free.Free to play games have been around for quite some time, but recently the industry has seen some big changes in how the terms of service and the way in which games are developed have made them so.While this has created a lot of confusion, some of the […]