How to get your tech company’s advertising revenue back
The Wall Street Journal recently reported that Google and Facebook are on the verge of paying back a $300 million investment they made in the advertising business.
The investment comes after Google CEO Sundar Pichai announced last year that the search giant would be giving away ads from its Android operating system to publishers.
Google’s investment in ad sales is part of a larger effort by the company to bring advertising revenue to the platform, where Google ads have been a dominant force for years.
Pichau said last year Google will use the ad sales to make new ads and improve its ad SDKs.
Google has said it is willing to pay publishers up to $1 billion for ads from the Android platform.
Puchai said the Google ad sales will be used to make more ad-free ads available to publishers and developers.
Google recently raised $3 billion in Series B funding led by Andreessen Horowitz.
But that round is just one part of Alphabet’s efforts to build a bigger ad business.
Alphabet recently announced that it will buy Oculus VR, which makes virtual reality headsets.
Google will invest in more than 200 new ad-serving businesses.
Alphabet will buy companies that make products that integrate with Google search, the company said.
Alphabet has been experimenting with ad-blocking products and services to keep its search results free of ads.
Alphabet’s stock rose nearly 9% on Thursday, while Facebook gained 1.2%.