How to get around the new free advertising rules
Irish advertising companies have been forced to set up an online ad deal with Facebook to get through the transition.
The rules, which came into force on January 1st, require companies to use an ad service and to comply with the company’s advertising guidelines.
The agreement is worth €40,000 per advertiser per month and is subject to the advertiser’s approval.
It also requires that the service is operated on a free, no-strings-attached basis.
There are some restrictions, though.
A company can only use the ad services of a handful of companies in Ireland, and can only buy ads for the top three advertisers.
There is also a limit on the amount of time the service can be used per month.
To qualify for the deal, a company must have at least 100 users, reach 30 million unique users, and reach at least 10 million unique visitors a month.
The advertising industry has been lobbying for this rule change for years, but Facebook has been largely silent on the matter.
Facebook’s move to the ad deal came as part of the company expanding its advertising offering to the UK and US.
Facebook has said that the ad arrangement would allow it to be “in constant contact with advertisers on a global basis” as well as offer more flexibility on the way it handles its advertising.
However, the company has not stated if it will offer the ad service to the Irish market in the future.
We have reached out to Facebook for a response.