Free billboard advertising wins Manitoba’s bid for Winnipeg’s Olympics
WINNIPEG — Free billboards advertising in Winnipeg and the surrounding areas is to become part of a $2.8-billion Olympic bid to win the 2018 Winter Olympics in Canada.
Winnipeg Mayor Brian Bowman said the city has been approached by more than 60 advertising companies.
“It’s been an incredibly important partnership for the city of Winnipeg, and for all of us,” he said.
“The idea of having an Olympic bid for this city and its people, for its culture and its future, is just incredible.”
The city said it is committed to hosting the 2018 Olympics.
The Games will take place in Pyeongchang, South Korea, in 2020.
The bid includes sponsorship and marketing support for the 2024 Games in Tokyo, which is the focus of the bid.
The province of Manitoba will have to approve the sponsorship agreement with a cost of $500 million.
The cost of the sponsorship will depend on the size of the city.
The city expects to have the sponsorship deal signed by the end of March.
A Winnipeg-based company will be selected as the official Olympic sponsor, the city said.
The new sponsorship deal will go into effect on Jan. 1, 2020.