They’ve smashed glass ceilings and hurdled obstacles in male-dominated industries. When there aren’t any seats on the desk, they craft their very own and pull out a chair. Girls of unbiased wealth, leaders of their fields or company queens — these are the Tampa Bay space girls of wealth and energy, gathered in a single, unique circle.
In line with Tracey Serebin, founding father of Elegant Residing Tampa Bay, an occasions and membership group devoted to supporting the Tampa Bay space’s wealthiest girls, girls management $11 trillion in belongings throughout america. But pervasive stereotypes nonetheless add restrictive constraints, even for these on the high.
“Girls are nonetheless taught to be conservative with their wealth,” Serebin says. “Solely 14% of wealth managers are girls. Girls usually tend to let you know how a lot they donated to their favourite charity than to debate what they’ve invested in. And wealth shouldn’t be one thing they often really feel snug speaking about.”
With Elegant Residing Tampa Bay, Serebin needs to alter that limiting angle. In her previous position as director of enterprise growth for Dupont Registry Tampa Bay, Serebin noticed how luxurious advertising and marketing typically ignores girls, focusing on the rich elite male inhabitants solely.
A profitable entrepreneur herself, Serebin realized girls wanted a room of their very own—a metaphorical house with different girls—to start out conversations and broaden restricted expectations. Serebin launched Elegant Residing Tampa Bay in 2022.
Serebin curates occasions, each enjoyable and informative, as a way to give rich girls the chance to work together with different like-minded girls on matters distinctive to their conditions. As Serebin explains, “So a lot of our members come from male-dominated verticals and so they’re on the high of their degree. It’s good for them to get out of their vertical, principally male, environments and meet different girls who’re in an analogous scenario.”
Beginning with “Wine, Girls and Wealth” Elegant Residing Tampa Bay started internet hosting occasions, particularly for VIP girls, in 2022.
“We give girls an intimate surroundings with different girls,” Serebin says, “Offering a much-needed alternative to debate portfolio diversification and different monetary matters with skilled wealth specialists. It’s not a enterprise program. It’s extra targeted on the private and the way girls, particularly, can broaden their wealth and construct out their portfolio.”
Serebin rapidly attracted the assist of three native girls on the high of their video games: Lisa Holland, president of Sheltair Aviation, Katie Bull, chief technique officer and co-founder of Speedbird, and Monica Ruth, co-founder of Florida Yacht Life and Florida Seaside Homes. With the rising reputation of the occasions and the assist of her companions, Serebin created a “Lady of Wealth’’ membership, Cuvee Femme Voyage. Touted because the “greatest wine and wealth membership for girls,” Serebin gives a community for girls to broaden their affect in a cushty place of friendship and enjoyable.
For Serebin, girls supporting girls is a precedence. Rising up within the Tampa Bay space within the Nineteen Eighties, Serebin was enthusiastic about learning enterprise however there have been few position fashions of women-led firms. Whereas on the College of South Florida, Serebin began a balloon-delivery service to place herself via college.
“They didn’t have something on campus and I might promote to college students who wished balloons for various occasions. However then additionally as a result of USF was in Tampa, I might market to the town,” Serebin says.
She was studying extra from her enterprise experiences than within the classroom—USF didn’t supply a selected enterprise diploma again then—so she took a break in her research to pursue different alternatives. She’s by no means seemed again.
Serebin is now constructing out to different Florida areas.
“Though, clearly, our greatest group is in Tampa,” Serebin says, “but additionally we’re taking a look at increasing over to West Palm Seaside. We’re increasing all the way down to Naples. We’re already in Sarasota and Orlando. And subsequent month, I’m really transferring into the Northeast, doing an occasion at Rolls Royce in Paramus, New Jersey, and Area Level Non-public Financial institution Headquarters in Greenwich, Connecticut.”
Elegant Residing Tampa Bay gives seminars on all the things from construct the suitable assist workforce to investing in industrial actual property to easily having fun with an evening of “Cigars and Champagne” throughout Ybor Metropolis. Serebin’s aim is to create memorable, rewarding, experiences that match the busy life all girls juggle.
“A lot of our members will not be essentially company individuals. They could be an lawyer or a scientist, however they’re all saying, ‘OK, I’ve hit this degree of success in my profession however now I need to take a look at my wealth side.’ And lots of them are so busy juggling duties, with work and household, that they just like the comfort of trying on the non-public membership web page and saying, ‘Oh, Tracy’s having an occasion subsequent month. Let me put it on my calendar.’ It’s a brand new peer group exterior of labor, and so they get to be taught some issues, too,” Serebin says. ♦
