UPPER MICHIGAN, Mich. (WLUC) – All six U.P. Well being Departments are teaming as much as promote their public well being applications.
“These companies are right here. We’re your neighbors. We’re in your neighborhood, and that is the way you contact us,” stated Samantha Radecki, LMAS District Well being Division well being educator.
The departments have teamed as much as create a brand new marketing campaign, “U.P. Native Public Well being Cares.” A $200,000 grant from the Michigan Division of Well being and Human Companies (MDHHS) Preventive Well being and Well being Companies Block Grant is being break up between all departments.
The cash will probably be used to advertise every division’s companies all through their respective communities.
“We need to make it extra private. When folks consider a public company, we are able to come off as chilly or distant,” Radecki stated. “It might really feel prefer it’s not welcoming for folks to return in to. Part of that is to essentially assist break down that barrier and boundary and present that house visiting is a superb service that may actually assist you to.”
Radecki stated the advertising marketing campaign will publish commercials, social media promotions, and improve neighborhood outreach.
“A part of this marketing campaign goes out to neighborhood teams and telling them about what now we have been engaged on and who we’re on the well being division,” Radecki stated. “Then, we have to ask that essential query of how can we higher serve you?”
The Marquette County Well being Division stated one in every of its most important targets within the marketing campaign is to extend its clinic and social media presence.
“What I hope to do is get our social media presence to a extra strong stage. It hasn’t been that manner. TV advertisements price some huge cash; social media is free,” stated Jerry Messena, Marquette County Well being Division well being officer.
Messena stated the newly fashioned group will meet usually to debate obstacles well being departments are dealing with.
“We are attempting to advertise public well being,” Messena stated. “We’re your neighbors, your pals, we dwell down the road and are right here to assist the neighborhood.”
The general public well being marketing campaign begins this month and can proceed till the grant funding runs out.
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